BUILT FOR
250+ brands across categories
All EMI Options
Multiple Lenders
High Approval Rates
ISO/IEC 27001:2022 certified
PCI DSS certified
Read about our security →
HOW SHOPSE WORKS
One platform connecting lenders, merchants and customers
ShopSe links your checkout to India’s leading banks and lenders. Lenders reach ready-to-buy customers, merchants convert more buyers, and customers choose an EMI plan that fits, all through one integration.
FOR MERCHANTS
Convert more customers with just one form
Your customer fills one short form. ShopSe checks eligibility across 30+ lenders at once, so they see every EMI option they qualify for.
One short form for every customer
30+ lenders checked together
Pre-approved EMI, Credit Card EMI and NBFC Marketplace
MERCHANT BENEFITS
Why merchants choose ShopSe
Full payment, upfront
You receive the full order value. The EMI is settled between the customer and the lender.
No operational overhead
ShopSe manages the day-to-day operations, so your team can focus on selling.
Dedicated support team
A dedicated team to help you and your staff whenever you need it.
How merchant onboarding works →
ABOUT SHOPSE
The Conversion Gap
Businesses today are struggling with conversions. The demand is there, and so is the intent, yet buyers still drop off, simply because the right affordability solution isn’t available.
The Opportunity
At ShopSe, we’re solving this by bringing businesses the right affordability solution, one that 25 Cr+ Indians can benefit from. We help businesses maximise conversions across the funnel and gain accelerated access to this 25 Cr+ consumer base.
The ShopSe Way
Our all-in-one EMI solution lets businesses offer EMIs from multiple lenders through a single form, converting more customers across credit profiles.
PAYMENT MODES
Payment Modes for every profile
Offer EMI to all customers, whether they hold a credit card, have a pre-approved limit, or are new to credit.

Pre-approved EMI
For customers with a pre-approved limit from their bank
5 Cr+ customers eligible
EMI at checkout in a few taps

Credit Card EMI
Works on all major credit cards
Turns the purchase into easy EMIs at checkout
No extra steps for your team

NBFC Marketplace
For customers new to credit or without a credit card
Instant EMI offers from multiple NBFC partners
Reach customers card EMIs can’t
Powering Affordability for 250+ brands across categories







Yagnesh Desai
Co-Founder & CBO

Sambhajirao Patil
Director of Sales

Shefali Rastogi
Director - Product

Arif Asfi
Business Head - Partnerships

Mitul Doshi
VP - Finance

Sushil Prajapati
Director - Operations

Soma Gambhir
Head - Human Resources
Want to build with us?
We’re always looking for curious, ambitious people who want to solve meaningful problems.
BEFORE AND AFTER
Growth across categories with ShopSe
What EMI at checkout typically changes for insurers, clinics and education businesses.
Insurance
Wellness
Ed-tech
A LEADING INSURER
High-value health and life policies
+46%
higher average premium per policy
BEFORE SHOPSE
AFTER SHOPSE
Average premium per policy
₹28,000
₹41,000
+46%
Payment-page conversion
31%
44%
+13 pts
Drop-off at payment
52%
34%
−18 pts
Renewal rate
68%
79%
+11 pts
Customers choosing a higher sum insured
12%
27%
+15 pts
Illustrative figures based on typical outcomes. Actual results vary by business.

























