Welcome to ShopSe

Boost conversions with our all‑in‑one Affordability Solution.

Currently Live on

Currently Live on

  • Insurance
  • Education
  • Travel
  • Wellness
  • Electronics
  • Furniture

Higher Conversions

Higher Conversions

Higher Conversions

Help more customers complete their purchase with flexible EMI options.

Help more customers complete their purchase with flexible EMI options.

Bigger Addressable Market

Bigger Addressable Market

Bigger Addressable Market

Make your products and services affordable to more customers.

Make your products and services affordable to more customers.

ISO/IEC 27001:2022 certified

PCI DSS certified

Read about our security →

THE OPPORTUNITY

Here to help businesses reach 25 Cr consumers

Here to help businesses reach 25 Cr consumers

Over 25 crore Indians are affordability-led consumers. They want to buy, but only when the right affordability solution is available at checkout.

THE DEMAND

25 Cr+

25 Cr+

Indians who buy only when the right affordability solution is available.

THE SOLUTION

ShopSe

ShopSe

An affordability solution built, by design and by function, to meet this demand right at checkout.

THE OUTCOME

For customers

Buy what they need, with an EMI plan that fits their budget.

For businesses

Higher conversion and a bigger addressable market.

HOW SHOPSE WORKS

One platform connecting lenders, merchants and customers

ShopSe links your checkout to India’s leading banks and lenders. Lenders reach ready-to-buy customers, merchants convert more buyers, and customers choose an EMI plan that fits, all through one integration.

Banks & Lenders

30+

lending partners

Reach ready-to-buy customers at the point of sale.

Banks & Lenders

30+

lending partners

Reach ready-to-buy customers at the point of sale.

ShopSe

ShopSe

AFFORDABILITY PLATFORM

AFFORDABILITY PLATFORM

ShopSe

AFFORDABILITY PLATFORM

Merchants

250+

brands across categories

Offer EMIs from multiple lenders, online and in-store.

Merchants

250+

brands across categories

Offer EMIs from multiple lenders, online and in-store.

Customers

25 Cr+

Indians who can benefit

Choose an EMI plan that fits their budget at checkout.

Customers

25 Cr+

Indians who can benefit

Choose an EMI plan that fits their budget at checkout.

WORKS WHEREVER YOU SELL

Accept payments in-store and online

Your customer can pay at your counter, through a link, or at your website checkout. Every route ends in the same simple ShopSe payment.

IN-STORE
ONLINE
QR at store
9:41
Scan QR code
Scan to pay
Opening ShopSe…
  1. 1Customer scans the ShopSe QR at your store
  2. 2Redirected to ShopSe
  3. 3Completes payment with any payment mode
Payment link
9:41
Dashboard
Create payment link
Amount₹45,000
Customer mobile98•••••210
Order referenceOrder #2048
Send payment link
Link sent to customer
  1. 1You send a payment link from the ShopSe dashboard
  2. 2Customer taps the link
  3. 3Redirected to ShopSe
  4. 4Completes payment with any payment mode
Website checkout
9:41
Your StoreCheckout
Order total₹45,000
PAYMENT METHOD
UPI
Credit / Debit card
Net banking
ShopSeEMI options from multiple lenders
Continue
  1. 1Customer selects ShopSe at your checkout
  2. 2Completes payment with any payment mode

FOR MERCHANTS

Convert more customers with just one form

Your customer fills one short form. ShopSe checks eligibility across 30+ lenders at once, so they see every EMI option they qualify for.

One short form for every customer

30+ lenders checked together

Pre-approved EMI, Credit Card EMI and NBFC Marketplace

9:41▮▮▮
Check your
EMI options
Full name
Mobile
PAN
Pincode
Check eligibility

PAYMENT MODES

Payment Modes for every profile

Offer EMI to all customers, whether they hold a credit card, have a pre-approved limit, or are new to credit.

Pre-approved EMI

Customer checkout
Step 1 of 6
Selects lender
Selects tenure
Verifies with PAN or debit card
Completes KFS
Enters OTP
Transaction successful

Credit Card EMI

Customer checkout
Step 1 of 5
Selects credit card
Selects tenure
Enters card details
Enters OTP
Transaction successful

NBFC Marketplace

Customer checkout
Step 1 of 7
Selects lender
Selects tenure
Completes KYC
Completes selfie verification
Sets up e-mandate
Completes down payment
Transaction successful

HOW SETTLEMENT WORKS

Full payment to you. EMIs to the lender.

Whichever payment mode your customer picks, you receive the full order value. The EMI is settled between your customer and their lender.

Pays at checkout
Full amount
EMIs settled between customer and lender
₹45,000 · ShopSe
CustomerAt your checkout
Pays ₹45,000 with ShopSe
Your businessMerchant
Payment initiated…
LenderBank or NBFC
Awaiting request
1
Customer initiates payment
Pays with ShopSe at your online or offline checkout.
2
Completes with preferred mode
Pre-approved EMI, Credit Card EMI or NBFC Marketplace.
3
Lender sends you the full amount
You receive the full order value.
4
Customer pays EMIs to the lender
Across the tenure, settled between the two of them.

CHECK BEFORE YOU PITCH

Know their eligibility before you make the call

Pick a lead, fill one short form with your customer’s consent, and see EMI eligibility across multiple lenders in seconds. Walk into every sales call already holding the answer to “I can’t pay it all upfront.”

  1. Pick a leadStraight from your leads list.
  2. Fill one formBasic details, with the customer's consent.
  3. See eligibilityAcross multiple lenders, in seconds.
  4. 4Make the callPitch knowing they're eligible for EMI.
  5. 5Close the saleSend a ShopSe payment link.
Stronger pitchFewer objectionsBetter conversion
ShopSeLeadsEligibilityPayment linksYSYour Store
RMRohan MehtaOn call · 00:42
YOUHi Rohan, the sofa set you liked is ₹48,000.
ROHANI can't pay the full amount upfront right now.
YOUNo problem. You're eligible for EMI from multiple lenders.
ROHANOh great, yes, let's do it!

MERCHANT BENEFITS

Why merchants choose ShopSe

Full payment, upfront

You receive the full order value. The EMI is settled between the customer and the lender.

No operational overhead

ShopSe manages the day-to-day operations, so your team can focus on selling.

Dedicated support team

A dedicated team to help you and your staff whenever you need it.

How merchant onboarding works →

BRAND PARTNERS

BRAND PARTNERS

Powering Affordability for 250+ brands across categories

ShopSeSecure checkout
Order total
₹45,000
EMI available
PAYMENT OPTIONS
Pre-approved EMIPre-approved limits from lenders
Credit Card EMIOn eligible credit cards
NBFC MarketplaceCompare offers from NBFC lenders
Continue to pay
Insurance
Education
Health & Wellness
Travel
Furniture
Electronics
Higher Conversion
Bigger Addressable Market

Case Studies

Growth across categories with ShopSe

What EMI at checkout typically changes for insurers, clinics and education businesses.

Insurance

Wellness

Ed-tech

A LEADING INSURER

High-value health and life policies

+46%

higher average premium per policy

BEFORE SHOPSE

AFTER SHOPSE

Average premium per policy

₹28,000

₹41,000

+46%

Payment-page conversion

31%

44%

+13 pts

Drop-off at payment

52%

34%

−18 pts

Renewal rate

68%

79%

+11 pts

Customers choosing a higher sum insured

12%

27%

+15 pts

Illustrative figures based on typical outcomes. Actual results vary by business.

LENDING PARTNERS

LENDING PARTNERS

Backed by 30+ banks and NBFCs

10 Lakh+ Loans

10 Lakh+ Loans

₹4,000 Cr+ Disbursed

₹4,000 Cr+ Disbursed

  • Over 1500 companies trust Fintech for bussines.
  • Over 1500 companies trust Fintech for bussines.
  • Over 1500 companies trust Fintech for bussines.
  • SBI
  • Axis Bank
  • Punjab National Bank
  • Union Bank of India
  • Canara Bank
  • Bank of Maharashtra
  • Indian Overseas Bank
  • YES Bank
  • RBL Bank
  • Bandhan Bank
  • Karnataka Bank
  • Over 1500 companies trust Fintech for bussines.
  • Over 1500 companies trust Fintech for bussines.
  • Over 1500 companies trust Fintech for bussines.
  • Over 1500 companies trust Fintech for bussines.
  • Over 1500 companies trust Fintech for bussines.

OUR TEAM

Meet the founders

Behind every feature and partnership is a team driven by purpose, passion, and a shared vision to make affordability accessible to all.

OUR TEAM

Meet the founders

Behind every feature and partnership is a team driven by purpose, passion, and a shared vision to make affordability accessible to all.

Pallav Jain
Pallav Jain

Co-Founder & CEO

Pallav Jain
Pallav Jain

Co-Founder & CEO

Team Image
Abhishek Nimonkar

Co-Founder & CPO

Team Image
Abhishek Nimonkar

Co-Founder & CPO

Team Image
Yagnesh Desai

Co-Founder & CBO

Want to build with us?

We’re always looking for curious, ambitious people who want to solve meaningful problems.