INDUSTRIES · HEALTH & WELLNESS

Turn Treatment Recommendations into Completed Bookings

Core business opportunity: Treatment conversion, patient acquisition and revenue per booking

Onboard as Merchant

Onboard as Lender

OVERVIEW

Health & Wellness and affordability

Healthcare providers invest in consultations, diagnostics, patient acquisition and treatment recommendations. Yet a patient who agrees that a service is needed may still hesitate when faced with a large upfront payment.

Healthcare providers invest in consultations, diagnostics, patient acquisition and treatment recommendations. Yet a patient who agrees that a service is needed may still hesitate when faced with a large upfront payment.

INDUSTRY NUMBERS

Industry numbers

₹9.04 lakh crore

₹9.04 lakh crore

India’s total health expenditure (FY 2021–22)

39.4%

39.4%

share paid out of pocket by households (FY 2021–22)

Source and context: National Health Accounts, Ministry of Health and Family Welfare. These figures measure healthcare expenditure, not treatment abandonment.

INDUSTRY INSIGHT

Healthcare spending represents a significant household financial commitment. The commercial question is whether upfront cost prevents interested patients from proceeding with eligible services.

Healthcare spending represents a significant household financial commitment. The commercial question is whether upfront cost prevents interested patients from proceeding with eligible services.

THE CHALLENGE

Where sales opportunities can be lost

Patients defer non-emergency procedures or elective services.

Patients defer non-emergency procedures or elective services.

Higher-value treatment packages face additional payment hesitation.

Higher-value treatment packages face additional payment hesitation.

Enquiries and consultations do not always convert into paid bookings.

Enquiries and consultations do not always convert into paid bookings.

Patients may choose lower-value services or seek alternatives.

Patients may choose lower-value services or seek alternatives.

WITH SHOPSE

How ShopSe powers this category

ShopSe helps eligible healthcare customers explore financing options within the booking or payment journey, subject to provider integration and participating lender availability.

Single-form eligibility

Customers can check eligibility across multiple participating banks and NBFCs through one form.

Customers can check eligibility across multiple participating banks and NBFCs through one form.

Financing for eligible services

Make available financing options visible for qualifying treatments and packages.

Make available financing options visible for qualifying treatments and packages.

A more connected journey

Bring financing closer to the booking or payment decision.

Bring financing closer to the booking or payment decision.

Better funnel visibility

Measure financing selection, application completion and paid bookings.

Measure financing selection, application completion and paid bookings.

RESULTS

Business impact to measure

Measure enquiry-to-booking conversion, booking-to-payment completion, financing application completion, average transaction value and cancellation rates. Financing should complement clinical decision-making, not influence whether treatment is medically appropriate.

Measure enquiry-to-booking conversion, booking-to-payment completion, financing application completion, average transaction value and cancellation rates. Financing should complement clinical decision-making, not influence whether treatment is medically appropriate.

Partner with ShopSe

Partner with ShopSe

Onboard as Merchant

Onboard as Lender