INDUSTRIES · FURNITURE

Help Customers Furnish More. Help Retailers Grow Order Value.

Core business opportunity: Basket expansion, order value and completed furnishing projects

Onboard as Merchant

Onboard as Lender

OVERVIEW

Furniture and affordability

Furniture is often purchased as part of a larger project: furnishing a new home, upgrading a living room or completing a bedroom. Customers may want several products together but choose to purchase in stages when the combined upfront amount becomes difficult to manage.

Furniture is often purchased as part of a larger project: furnishing a new home, upgrading a living room or completing a bedroom. Customers may want several products together but choose to purchase in stages when the combined upfront amount becomes difficult to manage.

INDUSTRY NUMBERS

Industry numbers

US$14.4 billion

US$14.4 billion

estimated Indian furniture and home décor e-commerce market (2025 estimate)

54.6 million

54.6 million

estimated online orders (2025 estimate)

Source and context: Ken Research, India Furniture and Home Décor E-Commerce Market report. These are third-party market estimates, not official government statistics.

INDUSTRY INSIGHT

The market’s online scale creates opportunities for retailers, but furniture’s higher-ticket, multi-item purchase patterns make order value and basket completion particularly relevant.

The market’s online scale creates opportunities for retailers, but furniture’s higher-ticket, multi-item purchase patterns make order value and basket completion particularly relevant.

THE CHALLENGE

Where sales opportunities can be lost

Customers buy only essential items rather than the complete set.

Customers buy only essential items rather than the complete set.

Customers postpone additional purchases until funds become available.

Customers postpone additional purchases until funds become available.

Budget constraints influence material, design and product choices.

Budget constraints influence material, design and product choices.

Larger baskets face more payment hesitation than individual low-value items.

Larger baskets face more payment hesitation than individual low-value items.

WITH SHOPSE

How ShopSe powers this category

ShopSe helps furniture retailers integrate financing options into eligible purchase journeys.

Single-form eligibility

Customers can check eligibility across participating banks and NBFCs through one form.

Customers can check eligibility across participating banks and NBFCs through one form.

Financing for larger purchases

Eligible customers can explore options for qualifying furniture orders and coordinated sets.

Eligible customers can explore options for qualifying furniture orders and coordinated sets.

More payment flexibility

Present available EMI options during checkout.

Present available EMI options during checkout.

A measurable route to basket expansion

Assess whether financing influences order completion, basket size and average order value.

Assess whether financing influences order completion, basket size and average order value.

RESULTS

Business impact to measure

Measure conversion by basket value, units per transaction, average order value, financing completion and incremental GMV to determine whether financing drives larger baskets or primarily improves completion of existing orders.

Measure conversion by basket value, units per transaction, average order value, financing completion and incremental GMV to determine whether financing drives larger baskets or primarily improves completion of existing orders.

Partner with ShopSe

Partner with ShopSe

Onboard as Merchant

Onboard as Lender