INDUSTRIES · ELECTRONICS

Turn Electronics Demand into Higher-Value Sales

Core business opportunity: Checkout conversion, premiumisation and average order value

Onboard as Merchant

Onboard as Lender

OVERVIEW

Electronics and affordability

Electronics retailers operate in a category where customers regularly compare models, features and prices. A customer may prefer a premium smartphone, laptop or television but settle for a lower-priced alternative when the upfront cost exceeds their immediate budget.

Electronics retailers operate in a category where customers regularly compare models, features and prices. A customer may prefer a premium smartphone, laptop or television but settle for a lower-priced alternative when the upfront cost exceeds their immediate budget.

INDUSTRY NUMBERS

Industry numbers

1 in 6

1 in 6

purchases across selected electronics categories used EMI (Amazon Great Indian Festival 2025)

4 in 5

4 in 5

of those EMI purchases used no-cost EMI (Amazon Great Indian Festival 2025)

Source and context: Amazon India’s 2025 Great Indian Festival results. These are retailer-specific figures, not representative of the entire Indian electronics market.

INDUSTRY INSIGHT

EMI is a meaningful payment mechanism in major electronics retail events. Retailers can make relevant financing options available beyond promotional periods and across eligible products and customer segments.

EMI is a meaningful payment mechanism in major electronics retail events. Retailers can make relevant financing options available beyond promotional periods and across eligible products and customer segments.

THE CHALLENGE

Where sales opportunities can be lost

Customers abandon checkout when the upfront price feels too high.

Customers abandon checkout when the upfront price feels too high.

Customers trade down to less expensive models.

Customers trade down to less expensive models.

Premium product demand does not translate into premium product sales.

Premium product demand does not translate into premium product sales.

Customers cannot access their preferred financing option.

Customers cannot access their preferred financing option.

WITH SHOPSE

How ShopSe powers this category

ShopSe brings multiple financing options into the electronics purchase journey.

Pre-approved EMI

A single form to check eligibility across participating banks and NBFCs.

A single form to check eligibility across participating banks and NBFCs.

Credit Card EMI

Instalment payments for qualifying purchases using supported credit cards.

Instalment payments for qualifying purchases using supported credit cards.

NBFC Marketplace

Access to available financing options from participating lenders through a single application journey.

Access to available financing options from participating lenders through a single application journey.

Integrated checkout

Present financing options within the purchase flow, subject to integration.

Present financing options within the purchase flow, subject to integration.

RESULTS

Business impact to measure

Measure checkout conversion, EMI selection and completion, average order value, premium product mix and incremental GMV. The goal is to determine whether financing helps convert more demand and supports higher-value transactions.

Measure checkout conversion, EMI selection and completion, average order value, premium product mix and incremental GMV. The goal is to determine whether financing helps convert more demand and supports higher-value transactions.

Partner with ShopSe

Partner with ShopSe

Onboard as Merchant

Onboard as Lender