Insurance Premium Financing Platform for Insurers in India
Enable EMI for Insurance Premium Payments
and Increase Policy Conversion Rates
High-value insurance policies often fail at checkout due to affordability friction. Customers hesitate when large annual premiums appear as a single upfront payment.
ShopSe enables insurers to offer structured EMI for insurance premium payments through a seamless, multi-lender approval architecture designed to increase policy conversion rate, improve ticket size, and accelerate revenue growth.
Why High-Value Insurance Policies Fail at Checkout
Insurance demand in India is growing. Awareness is rising. Policy sizes are increasing.
Yet many high-value policies fail at the final payment step.
The reasons are consistent:
Premium shock at ₹30,000 and above
Limited customer liquidity at checkout
Credit card dependency reducing eligibility
Agent hesitation during affordability discussions
Affordability is no longer a product issue. It is a payment structure issue.
What Is Insurance Premium Financing?
Insurance premium financing allows customers to pay their annual insurance premium in structured monthly installments instead of a single lump sum payment.
Instead of paying ₹60,000 upfront for a policy, a customer can opt for EMI for insurance premium payments and convert a large annual expense into a manageable monthly commitment.
In the Indian context, insurance premium financing in India is typically enabled through regulated NBFC partnerships, cardless EMI solutions, and zero down payment structures that ensure insurers receive the premium upfront while customers repay in installments.
How EMI Increases Insurance Policy Conversion Rate
When insurers introduce EMI for insurance premium payments, the impact is immediate and measurable.
First, affordability perception improves. A ₹50,000 annual premium feels heavy. A ₹4,200 monthly commitment feels manageable. This shift in framing directly improves decision confidence at checkout.
Second, average ticket size increases. When customers compare plans on monthly EMI rather than annual premium, they are more likely to choose higher coverage and include add-ons.
Third, agent productivity improves. EMI reduces price objections and accelerates closures, especially in assisted distribution models.
Together, these effects increase insurance conversion rate without increasing customer acquisition cost.
Why a Multi-Lender EMI Platform Matters
Many insurers begin with a single NBFC partnership when enabling EMI for insurance premium payments. While this may seem sufficient initially, it often limits approval rates and reduces the overall impact on policy conversion.
A multi-lender EMI platform for insurance significantly improves cumulative approval rates by routing applications across multiple lending partners. This expands customer eligibility, reduces drop-offs at checkout, and improves overall issuance numbers.
For insurers focused on sustainable growth, a multi-lender structure ensures higher approval probability, better geographic coverage, and reduced concentration risk.
In a competitive market, financing architecture becomes a strategic differentiator rather than a backend utility.
Turn Insurance Premium Financing
into a Revenue Growth Engine
Enable structured EMI for insurance premium payments and unlock higher approval rates, larger ticket sizes, and stronger policy conversion.